Martin Pichlmair is Assistant Professor for Playful Design at the ITU Copenhagen, Denmark and co-founder of Broken Rules, a Vienna-based indie games company. After his PhD in computer sciences and various media art projects that have been exhibited all over the world, he joined the Technical University in Vienna to teach and research interaction design. Later he went on to found studio radiolaris, an iPhone games company that created IGF and IndieCade nominated games and join Broken Rules, who made games that received nominations for those and other events and are widely acclaimed for their innovation.